Sector 02 of 06
Architects and Design Firms
Architects and design firms in this region are judged by both the paying client and a set of specifiers, consultants and planning stakeholders who never sign the fee.
The commercial problem
Your work is judged by people who never pay the fee, so client-facing marketing alone misses half the audience.
Technical credibility and brand presentation are usually built by two different people who never speak to each other.
A firm's standing is set by its last visible project, not its actual body of work.
When businesses here engage
- Entering the UAE from India, or the reverse
- Second-generation handover of the practice
- Losing a pitch to a weaker firm with better presentation
What he does here
For an architecture or design firm, the position is built to hold for both audiences at once, argued in client-facing material and in the language used with specifiers and consultants. The identity and site are built to carry technical credibility and brand presentation as one system rather than two separate efforts.
Typical starting point
Direction
Usually have someone internal; need judgement and specifier-facing correction.
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