Plans
What a Full-Time Hire Actually Costs.
A full-time brand or marketing hire costs more than the number on the offer letter, once sponsorship, benefits, recruiting and the months before the hire is productive are added. Set against a contracted Partner plan, per market.
United Arab Emirates
Full-time CMO, Dubai (annualised)
Partner plan, annualised
Full-time hire
AED 540,000–840,000
Partner plan
AED 336,000
Roughly 38% less than the low end of a full-time hire. Salary alone, before visa sponsorship, medical insurance, housing allowance, end-of-service gratuity, and the three to six months before the hire is productive — and that is one hire, not the team Partner replaces.
Singapore
Full-time CMO, first year
Partner plan, annualised
Full-time hire
SGD 350,000–600,000
Partner plan
SGD 105,600
Roughly 70% less than the low end of a full-time hire. Total first-year cost once CPF, benefits, recruiting and onboarding drag are added, for one role.
India
Full-time senior marketing head (annualised)
Partner plan, annualised
Full-time hire
₹ 4,000,000–9,000,000
Partner plan
₹ 2,880,000
Roughly 28% less than the low end of a full-time hire. Fully loaded annual CTC alone, before recruiting fees, onboarding time and the risk of a mis-hire.
Saudi Arabia
Full-time CMO, Riyadh (annualised)
Partner plan, annualised
Full-time hire
SAR 480,000–780,000
Partner plan
SAR 324,000
Roughly 32% less than the low end of a full-time hire. Salary alone, before sponsorship, benefits, housing allowance and the months before the hire is productive — for one hire, not the team Partner replaces.
Thailand
Full-time marketing manager (annualised)
Partner plan, annualised
Full-time hire
฿ 1,800,000–3,360,000
Partner plan
฿ 1,260,000
Roughly 30% less than the low end of a full-time hire. Annual salary alone, before benefits, recruiting and the ramp-up period before the hire is productive.
Why this holds
A full-time hire is one person, one point of view, and a fixed cost from day one regardless of workload. A contracted Partner plan is a brand head, a marketing manager, a designer, a web developer, a content producer and a PR agency, coordinated as one function, for less than a single senior hire costs on its own.
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