On the Ground for Launches
United Arab Emirates
The UAE is where many of the region's flagship interior, architecture and fit-out projects get commissioned, and where a studio, contractor or manufacturer's standing is tested against the rest of Asia.
The commercial problem
A business entering the UAE from India, or already trading there without a fixed position, competes against firms with an established local presence, on projects where specification and trust decide the shortlist before a fee conversation starts.
How engagements run
Position, identity and content work run remotely from the delivery base in India. Client meetings, showroom launches and press moments are scheduled on the ground in Dubai or Abu Dhabi.
Enquiries for United Arab Emirates start with what the business is for. Start an Enquiry.