Capability
Social Media
Social media is where a specifier or client checks that a business looks like what it claims to be, before the first call. It is rarely where the business is won outright.
The problem it solves
Posted-project social media with no position behind it reads as a portfolio feed indistinguishable from every competitor's, and does nothing for fee negotiation.
What is delivered
- Content pillars tied to the position
- Format and posting system
- Specialist content production through the specialist team
- Direction on what gets shown and what does not
How it runs
Pillars
Content pillars and tone defined from the position.
1 to 2 weeks
System
Format, calendar and production system set up.
2 weeks
Direction
Ongoing production and review against the position.
Ongoing
Where it applies
Interior Design Studios
A studio's feed is directed toward specifiers and press as much as toward prospective clients.
Architects and Design Firms
An architecture feed carries process and reasoning, not only finished imagery.
Fit-Out and Turnkey Contractors
A contractor's feed is directed to show programme and precision, the two things a scope-only quote cannot show.
Home Decor, Furniture and Surfaces Brands
A decor or furniture feed is built to carry a buyer and a retail audience, not only a design audience.
Interior and Building Product Manufacturers
A manufacturer's feed speaks to specifiers and trade buyers, and rarely to the public.
Showrooms and Distributors
A showroom feed is directed to bring footfall to a specific location and launch calendar.
Enquiries for social media start with what the business is for. Start an Enquiry.