Capability
PR and Media
PR and media is third-party proof that the position holds, placed where a specifier or client already looks for it.
The problem it solves
A business that only speaks about itself is making a claim. A business that gets written about, cited or interviewed is having the claim confirmed by someone else.
What is delivered
- Media list specific to the industry and market
- Press materials and positioning statement adapted for press
- Pitching and relationship management through the PR team
- Speaking and award opportunity identification, where a fit exists
How it runs
Mapping
Relevant trade and business media mapped by market.
1 to 2 weeks
Materials
Press materials prepared from the position.
1 to 2 weeks
Pitching
Ongoing pitching and relationship management.
Ongoing
Where it applies
Interior Design Studios
Coverage for a studio is placed in design and trade press read by specifiers, not consumer press.
Architects and Design Firms
Coverage for an architecture or design firm is placed alongside technical and industry commentary.
Fit-Out and Turnkey Contractors
Coverage for a contractor is placed around delivered projects and programme achievements.
Home Decor, Furniture and Surfaces Brands
Coverage for a decor or furniture brand reaches trade buyers and retail press together.
Interior and Building Product Manufacturers
Coverage for a manufacturer is placed in specification and product press read by specifiers.
Showrooms and Distributors
Coverage for a showroom or distributor is placed around openings, launches and the brands it carries.
Enquiries for pr and media start with what the business is for. Start an Enquiry.