Capability
Catalogues and Collateral
The catalogue is what a specifier hands to a client, keeps on a shelf, or forwards without you in the room. It has to argue the position on its own.
The problem it solves
A catalogue built as a product list rather than an argument gets filed next to every competitor's product list, and the comparison moves straight to price.
What is delivered
- Catalogue structure and content
- Photography and styling direction, produced by the production team
- Print and digital formats
- Specification sheets
- Proposal and pitch deck templates
How it runs
Structure
Catalogue argument and content structure, set from the position.
1 to 2 weeks
Production
Photography, styling and copy, directed and produced.
3 to 5 weeks
Layout
Design and layout across print and digital formats.
2 to 3 weeks
Production oversight
Print production managed to delivery.
1 to 2 weeks
Where it applies
Interior Design Studios
A studio's catalogue is a portfolio built to argue design value, not a project list.
Architects and Design Firms
An architecture catalogue carries technical credibility alongside design narrative.
Fit-Out and Turnkey Contractors
A contractor's catalogue has to show scope and finish together, since either alone invites a like-for-like quote comparison.
Home Decor, Furniture and Surfaces Brands
A furniture or decor catalogue is a selling document read by a buyer or distributor, not only a client.
Interior and Building Product Manufacturers
A manufacturer's catalogue is a specification tool first, and a brand document second.
Showrooms and Distributors
A showroom or distributor catalogue argues the curation, not any single product line.
Enquiries for catalogues and collateral start with what the business is for. Start an Enquiry.