Capability
Email and CRM
Email and CRM is how a pipeline that currently depends on referral gets a second channel, one that reaches past clients, specifiers and prospects without a personal introduction each time.
The problem it solves
A pipeline that runs on who the owner personally knows has a ceiling, and the ceiling is the size of the owner's contact book.
What is delivered
- Segmentation of client, specifier and prospect lists
- Email sequence structure
- CRM set-up or audit
- Commercial language for follow-up
How it runs
Audit
Existing lists, tools and follow-up habits reviewed.
1 week
Segmentation
Client, specifier and prospect segments defined.
1 week
Build
Sequences and CRM structure built.
2 to 3 weeks
Handover
Ongoing use handed to a maintained system.
1 week, then ongoing
Where it applies
Interior Design Studios
A studio's list is built around specifiers and referral sources, not only past clients.
Architects and Design Firms
An architecture list carries planning consultants and developers alongside clients.
Fit-Out and Turnkey Contractors
A contractor's list is built to keep design studios and consultants warm between projects.
Home Decor, Furniture and Surfaces Brands
A decor or furniture list separates trade buyers from retail clients, since the two are sold to differently.
Interior and Building Product Manufacturers
A manufacturer's list is built almost entirely from specifiers and distributors, not end clients.
Showrooms and Distributors
A showroom or distributor list is built around footfall events and brand launch calendars.
Enquiries for email and crm start with what the business is for. Start an Enquiry.