Six Links of the Same Chain, in Project Order.

Interior Design Studios

Interior design studios across Asia compete in a category where technical capability is broadly comparable and selection is made on perceived standing.

Architects and Design Firms

Architects and design firms in this region are judged by both the paying client and a set of specifiers, consultants and planning stakeholders who never sign the fee.

Fit-Out and Turnkey Contractors

Fit-out and turnkey contractors are frequently the most heavily capitalised business in a project and the least visible one, quoted on scope while the studio above them takes the credit.

Home Decor, Furniture and Surfaces Brands

Home decor, furniture and surfaces brands sell to two different buyers at once, the trade specifier and the retail client, usually with one set of marketing built for neither.

Interior and Building Product Manufacturers

Interior and building product manufacturers are specified by people who never see the factory, and won or lost on a specification sheet before any relationship begins.

Showrooms and Distributors

Showrooms and distributors are judged on the standing of the brands they carry, and on the standing of their own name over any single one of them.