About
Interior Design Into Brand.
He trained in interior design and architecture, then practised inside the industry before he moved to brand.
The capability
He trained in interior design at JIMS and completed a diploma in architecture alongside it. He reads drawings, knows how a fit-out is priced, and knows where a manufacturer's margin actually sits.
That is not background information used to build rapport in a first meeting. It is the reason the positioning work holds up when a client or specifier tests it against how the industry actually operates, rather than how a marketing consultant assumes it operates.
He practised as an interior designer, then headed design for interior application projects, before moving into business development and then brand and marketing direction for a multi-vertical group across 10+ industries. Design is where he trained and where the deepest expertise sits, and it remains the specialist focus of the practice today.
Where the experience comes from
Sets brand, marketing and growth strategy for clients across 10+ industries through Denion, and directs execution across every channel.
Directs integrated campaigns across social, SEO, web and identity through specialist teams. Directs AI adoption across client marketing and creative, including agents and automation that scale delivery.
2024 to present
Headed digital, brand and marketing for a multi-vertical group including its interior application and home decor verticals, setting direction across every consumer-facing channel.
Set strategy and creative direction across content, social and campaigns, overseeing CRM, leads and reporting.
2023 to 2024
Drove sales and new business across design and interior product verticals.
Owned the pipeline from lead generation to closure. Led client consulting from requirements through to proposals and delivery.
2021 to 2023
Headed the design function for interior application projects.
Owned client presentations, documentation and key accounts. Introduced digital tools across design and project workflows.
2019 to 2021
Designed tailored lighting solutions per space and client brief.
Oversaw brand marketing collateral and client advisory.
2019
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