Brand Identity and Naming

A studio or manufacturer that changes its logo, colours and layout with every rebrand cannot build recognition faster than it discards it. Specifiers and repeat clients rely on consistency to place a business, and inconsistency is read as instability.

• Name and naming rationale, where naming is in scope
• Visual identity system: mark, type, colour, applied grid
• Identity guidelines for internal and specialist use
• Applied templates: proposal, catalogue cover, signage, email signature
• Transition plan where an existing identity is being replaced

1. Direction

   Identity brief issued from the position.

   1 week

2. Concepting

   Mark and system direction developed and reviewed.

   2 to 3 weeks

3. System build

   Full identity system and applied templates, built through the design team.

   3 to 4 weeks

4. Guidelines

   Documentation issued for ongoing specialist use.

   1 week

• Interior Design Studios

  A studio's identity has to hold across a portfolio site, a pitch deck and a signed project board without losing consistency.

• Architects and Design Firms

  An architecture identity is built to survive technical drawings and planning submissions alongside brand material.

• Fit-Out and Turnkey Contractors

  A contractor's identity has to read as considered on a site hoarding as much as on a proposal cover.

• Home Decor, Furniture and Surfaces Brands

  A decor or furniture identity carries onto packaging and shelf presence, not only print and digital.

• Interior and Building Product Manufacturers

  A manufacturer's identity is applied to technical specification sheets first, marketing material second.

• Showrooms and Distributors

  A showroom identity is built for a physical space and a facade, not only a screen.