Plans
One Hire, Contracted Instead of Made.
Direction adds a brand director's judgement without the hire. Partner and Scale stand in for the team a growing or multi-market business would otherwise have to build, priced under what building it actually costs.
STARTUPS & LEAN TEAMS
Direction
Senior marketing judgement, without the hire
The senior marketing judgement of a brand director, without the hire.
AED 12,000/month
from, excl. tax and media spend
- Brand position set and documented
- Monthly direction session with the owner
- Review and correction of work produced by in-house staff or existing agencies
- Marketing plan set quarterly and held to
- Quarterly review against enquiry quality and fee realisation
- Direct access between sessions
Replaces
The senior marketing judgement of a brand director, without the hire.
Minimum term: 3 months
GROWING COMPANIES
FLAGSHIP
Partner
Replaces the in-house brand & marketing team
The full brand and marketing function, contracted as one, in place of six separate hires.
AED 28,000/month
from, excl. tax and media spend
- Everything in Direction
- Brand identity held and applied across everything outward-facing
- Website managed, updated and extended
- Social media planned, produced and published
- Catalogues and collateral produced on a rolling schedule
- Email and newsletter programme run
- Campaign direction across every active channel
- Specialist teams coordinated: design, development, content, photography, media
- Monthly reporting on enquiry quality, not vanity metrics
Replaces
Brand head, marketing manager, designer, web developer, content producer and social agency, as one contracted function.
Minimum term: 6 months
MULTI-MARKET ENTERPRISES
Scale
Replaces a marketing department
For a business running multiple markets or brands at once, at the scrutiny level that comes with it.
AED 48,000/month
from, excl. tax and media spend
- Everything in Partner
- Brand architecture across multiple brands or divisions
- Market-entry programme for a new country
- PR and trade media programme
- Exhibition and trade show programme, stand direction through to follow-up
- Priority availability, and on-ground presence each quarter
- Named senior specialists assigned per discipline
Replaces
A full marketing department, its head count and its management overhead.
Minimum term: 12 months
Not ready for a standing plan
Five fixed-scope projects with a fixed fee and timeline, and individual monthly services for one thing run properly rather than the whole function.
The full project fee credits against the first three months of a Partner plan started within 60 days of delivery.
Considering the alternative
A full-time hire costs more than it looks like on the offer letter. See the comparison, per market.
Versus HiringNot sure which plan fits. Start an enquiry and it gets worked out first. Start an Enquiry.