Home Decor, Furniture and Surfaces Brands, India, 2023
Stalrne
Situation
Stalrne makes designer tableware and home pieces, sold through both trade and retail channels with no catalogue built to serve either properly.
Problem
A single catalogue built for retail browsing does not do the job trade buyers need it to do, and a business that hasn't separated the two loses both.
What was built
- Brand identity
- Website
- Catalogue for trade and retail channels
What changed
Identity, website and catalogue now built to serve trade buyers and retail clients as the two different audiences they are.
“We brought Samyak and his team on board when Stalrne was still just an idea. He helped us build the brand name, the identity, the product architecture, the brand guidelines, the website blueprint and the catalogue structure. We are now exhibiting at HGH India 2026 with a brand that looks and feels like it has been around for years.”
Rajesh Kumar Singh, Managing Director, Stalrne
Capabilities applied
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