Home Decor, Furniture and Surfaces Brands, India, 2022
Arnavesh
Situation
Arnavesh is an artisanal, handcrafted lifestyle brand built from zero, with no positioning, identity, packaging or product photography yet in place.
Problem
A handcrafted product with no positioning behind it competes on price against mass-manufactured alternatives, the one comparison handcrafted work cannot win.
What was built
- Positioning
- Brand identity
- Packaging
- Product photography
What changed
Built from zero into a brand with its own position, identity, packaging and photography, rather than a product line competing on price.
“They handled everything for Arnavesh from the very beginning, including market research, brand strategy, identity creation, packaging development, product photography, and communication design. Every element they created felt aligned with who we are and what our products represent.”
Payal Jain, Co-Founder, Arnavesh
Capabilities applied
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