Fit-Out and Turnkey Contractors, India, 2024
Novatech Expo
Situation
Novatech Expo is a global exhibition design and fabrication house, competing internationally but positioned like a regional fabricator.
Problem
A fabrication house that reads as regional gets shortlisted for regional-scale work, while the global exhibition industry it actually competes in books on standing as much as on capability.
What was built
- Repositioning across identity, PR and web for the global exhibition industry
- Brand identity rebuilt to the new position
- Website rebuilt to argue global-scale capability
What changed
Repositioned from a regional fabricator to a global exhibition design and fabrication house, backed by identity, PR and web built to match.
“They guided us through a complete transformation that covered market positioning, brand architecture, visual identity, website direction, PR alignment, and marketing planning, and helped us redefine Novatech Expo for the global exhibition industry.”
Hasan Saifi, Director & CEO, Novatech Expo
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