Interior and Building Product Manufacturers, United Arab Emirates, 2024
Banyo
Situation
Banyo makes luxury bathware and tile. The brand needed to enter the market in full, with no existing position, identity or website to build from.
Problem
A market-entry launch with nothing behind it competes on product photography alone, and product photography alone does not argue why a specifier should choose one bathware brand over another.
What was built
- Brand strategy and positioning for the market-entry launch
- Full brand identity
- Website built to carry the identity and the product range
What changed
Launched with a complete identity and a website built for the specifier and trade audience this category is actually sold to.
“For our brand launch, they handled everything from market research and strategy to identity design, website setup, communication development, and marketing planning. Their understanding of the sanitaryware and tiles industry helped us create a strong platform to expand across regions.”
Harshit Garg, Managing Director, Banyo Sanitaryware
Capabilities applied
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