FMCG, Chocolate, India, 2023
Schmitten
Situation
Schmitten is a premium chocolate brand launching into a new FMCG segment, with packaging and brand direction still to be shaped for shelf.
Problem
A premium launch that looks like the mass-market shelf next to it gets shopped like the mass-market shelf next to it, on price rather than on the premium it's actually charging for.
What was built
- Packaging design
- Brand direction for the segment launch
What changed
Packaging and brand direction shaped to read as premium on shelf from the first listing.
“We needed a clear market understanding and a strong packaging direction for a new chocolate segment within the FMCG space. They understood the nuances of our category and delivered work that was both strategic and visually strong.”
Srishti Jain, Marketing Manager, Schmitten Chocolate
Capabilities applied
Industry
FMCG, Chocolate
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