Interior and Building Product Manufacturers, India, 2023
Indian Roller
Situation
Indian Roller is an industrial design and manufacturing house with weak digital visibility, missing the specification-stage searches that decide who gets shortlisted.
Problem
A manufacturer invisible in specifier search loses the shortlist before a sales conversation is even possible.
What was built
- Website rebuild
- Content strategy
- SEO strategy aimed at specifier search terms
What changed
Digital visibility and lead flow strengthened by rebuilding the site and content around the terms specifiers actually search.
Capabilities applied
Enquiries start with what the business is for. Start an Enquiry.