Interior Design Studios, India, 2023
VKDA
Situation
VKDA is a boutique interior design studio with an industrial design and manufacturing capability behind it, a combination its brand did not yet argue.
Problem
A studio with manufacturing capability behind it that markets only as a design studio gets briefed for design fees alone, and never gets considered for the manufacturing work sitting right behind it.
What was built
- Brand strategy
- Web presence built to carry both the studio and the manufacturing capability
What changed
Brand strategy and web presence now argue the studio and its manufacturing capability as one offer, not two separate businesses.
Capabilities applied
Sector
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